“My hair is so soft and light after one wash — smoother and shinier, no heavy residue.”
A gentle, hydrating and smoothing shampoo that cleanses hair without drying it — aloe vera base, sodium PCA and Nordic botanicals. For normal, dry, dull or lightly frizzy hair.
Ships within 24h from Reykjavík · Carbon-neutral parcel
It has quietly become the part of my day I look forward to. My skin feels calmer, softer — never stripped.
In a consumer use-test, users said hair felt softer and lighter after washing, looking smoother, shinier and more manageable — cleansed without the dry, stripped feel.
“My hair is so soft and light after one wash — smoother and shinier, no heavy residue.”
“Cleanses gently without that stripped feeling. My frizz is calmer and it smells lovely.”
“Use it every couple of days, never dries my hair. The scent is gorgeous.”
“Hair feels lighter and looks shinier. No buildup at all.”
On damp hair and scalp, apply a small amount.
Lather at the roots with fingertips; glide down the lengths, then rinse.
Follow with a conditioner or mask for extra softness.

We name our sources and we name the dose. What's on the bottle is exactly what's in it.
Soothing, hydrating foundation.
Gentle, effective lather.
Softer, easier-to-style hair.
Revitalising Nordic botanical.
Tone, protect and clarify.
Anyone after a gentle, hydrating, smoothing shampoo. It especially suits normal, dry, dull or slightly unruly hair.
No. Aloe vera juice, sodium PCA, glycerin and glyceryl oleate help maintain hydration and softness after washing.
Yes. The gentle formula suits regular use — frequency depends on your hair type and scalp.
Yes, it helps visually smooth the fibre and leaves hair softer and shinier. It doesn't replace a professional smoothing treatment, but improves softness and manageability.
The formula is gentle, but if your hair is coloured or chemically treated, introduce it gradually and pair it with a nourishing treatment.
Still wondering? Our care team replies within a day.
“My hair is so soft and light after one wash — smoother and shinier without any heavy residue.”
“Cleanses gently without that stripped, squeaky feeling. My frizz is calmer and the scent is lovely.”
“Use it every couple of days, never dries my hair out. Sweet-then-woody scent is gorgeous.”
“Light lather, easy rinse, hair feels fresh and looks shinier. A keeper.”
Three products, not twelve. Cold-processed at our Reykjavík atelier, never above 38°C, so the mineral and botanical compounds remain intact.
Each batch is small enough that the founders sign every label.
The breath of the North — a gentle wash, a smoother fibre, hair that breathes, with a 30-day refund.